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Whenever you try to change things, there will be people who resist and people who embrace it. What often surprises organisations' leaders is that alongside these groups are people who ignore it. They carry on with their roles as before, often doing a really good job (albeit not necessarily the right job).
'Bringing people along' is a major part of the work we do in business change. If you already have the experience and the time to carry out the change and cement the business process, your job will be a whole lot easier if you have the support of experienced change facilitators.
Using a variety of innovative and recognised techniques our approach to stakeholder engagement is:
- Identify the stakeholders affected by the change
- Analyse the impact of the change(s) on the stakeholders identified
- Understand the stakeholder specific benefits of the change
- Identify the stakeholders approach and attitude to change (by talking to them)
- identify and deploy strategies (tailored to individuals or stakeholder groups) to influence engagement
If you are experienced in business or organisational management you will no doubt be familiar with the 'change curve' believed by analysts to represent the changing emotions faced by people as they avoid, come to terms with and (hopefully) embrace change.
Stakeholder engagement interventions are designed to support the process in a way that is comfortable, designed for the individual and quicker than would be the case if there were no intervention.
The aim is of course to move from a performing 'as is' team as smoothly and quickly as possible to a team that is again performing in the 'to be' world.
Of course, the earlier you start the better but stakeholder engagement techniques can be applied at any point in the process, sometimes even years after the change was attempted.
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